GetResponse
by Milafel
Oct 26, 2016 |
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With more than 200,000 users and counting, GetResponse is undoubtedly one of the popular and biggest e-mail marketing tools out there. That’s not surprising as this is one of the few that provide scalability and customization through its wide range of useful features like automation flowcharts and a comprehensive split testing and analytics.
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Summary
With more than 200,000 users and counting, GetResponse is undoubtedly one of the popular and biggest e-mail marketing tools out there. That’s not surprising as this is one of the few that provide scalability and customization through its wide range of useful features like automation flowcharts and a comprehensive split testing and analytics.
Features
GetResponse’s popularity is driven by some of its best features. These include:
Autoresponders – These are tools that play a huge role in lead management. It can be automated to send periodic or regular e-mails such as newsletters to your subscribers to ensure strong engagement between them and your brand. Although other e-mail marketing programs have autoresponders, GetResponse provides something more comprehensive and advanced including market automation. This gives you tools to create automation flowcharts to increase efficiency and productivity in your e-mail marketing campaigns.
Design tools – GetResponse offers hundreds of editable templates with potential photos sourced from a reputable stock gallery. You can also edit contents using the drag-and-drop feature or HTML, which is ideal for more creative freedom. The app also allows you to preview the e-mail before sending, including seeing how it renders in mobile devices. This is important since statistics show more people are checking their mails through mobile phones and tablets.
Analytics and testing – The app allows you to perform testing of up to 5 varied messages, which is helpful when determining the best e-mail to send to subscribers. Analytics, on the other hand, contain features that are standard for an e-mail marketing platform including measurement for click-through rates. However, it also offers impressive features such as the ability to calculate return on investment and time-based analytics data and report.
Other nifty features offered by GetResponse are creation of surveys, building of landing pages and forms, and integration of webinars and e-commerce. It’s also possible to make and monitor RSS e-mails.
User Experience
GetResponse is surprisingly easy to use despite the different features and menus to choose from. The workspace dominates the screen while the menus are found above. You can also easily and quickly shift to various e-mail campaigns.
Pricing
Users can choose among four different major plans: Email, Pro, Max, and Enterprise. Prices can vary within each of these plans depending on the target number of subscribers. Thus:
• Email starts at $15/month (Subscribers: 1,000 to 100,000)
• Pro starts at $49/month (Subscribers: 50,000 to 100,000)
• Max starts at $165/month (Subscribers: 10,000 to 100,000)
• Enterprise starts at $799/month (Subscribers: 100,000+)
If you choose to sign up today, you can take advantage of 15% discount of price. Pricing also differs in terms of offered features. While all of them provide complete e-mail marketing and autoresponder options, they may vary in number of landing pages, number of users, capability of doing A/B split testing, integration of webinar and Salesforce tools, account manager, campaign consultation, and dedicated infrastructure, among others. All are guaranteed with lead acquisition, list management, design tools, and customer support.
Fortunately, the app provides a 30-day trial to give an idea how it works and decide which of the plans you need the most. Unlike other kinds of trial, you have full access of all the tools available, and there’s no need to tie your account to any payment information at this level.
Conclusion
GetResponse’s prices may appear to be pricy, but the different features it offers makes it worth its value. This is designed with a marketer, at any level, in mind: its interface is easy to use, features are labeled properly, and tools are thoughtfully chosen according to their ability to help one mount and monitor any kind of e-mail campaign.
GetResponse Blog
New Ad Tool Added: GetResponse
by Milafel
Oct 26, 2016
With more than 200,000 users and counting, GetResponse is undoubtedly one of the popular and biggest e-mail marketing tools out there. That’s not surprising as this is one of the few that provide scalability and customization through its wide range of useful features like automation flowcharts and a comprehensive split testing and analytics.
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