Heatmap


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Introduction
Heatmap is an analytics web-tool designed to gather information and feedback about every move and response your viewers have in regards to your content. Filled with heatmaps, big data analysis charts, and even session recordings, Heatmap is a trusty and reliable way to get analytics live. If you own a new website and want to know what viewers like or dislike about your site, Heatmap is a fantastic alternative.
Features
Heatmap is filled with a wide variety of features everyone will know how to use regardless of their proficiency with this type of software. Even if you don’t know much about analytics, the heatmaps, session recordings, and other data showed on the screen will be enough information to understand the basics.
Its real-time analytics feature allows people to make content changes on their website and get instant feedback of what page viewers think of the content in a matter of seconds. Among the data the platform shows people can find the areas viewers click the most and how many visitors a particular page within the site has; it’s also possible to watch users’ recorded navigation sessions to get a feel of how they navigate the site.
Their friendly interface is perfect to monitor your website, even with the Heatmap overlay displayed on top of it. It takes no more than a few clicks to install Heatmap on your website; just add JavaScript and that’s it. The platform storages anonymous data for only a short amount of time, specified in every plan, and gets completely erased once you cancel your subscription or the time frame expires.
Heatmap’s premium plan is aimed at online stores, media platforms, and small companies that are just starting out. The plan includes everything the free version comes with plus conversion tracking, tech support, one website domain, unlimited number of pages, unlimited number of collaborators, capacity for up to a 100 million people viewing your site’s content per month, and data storage for up to 1 year, paying only $100 per month.
Its enterprise’s plan starts at $200 per month, including everything the premium plan offers but can be upgraded up to nine times to get more than 9 websites to manage, up to two years of max data storage in Heatmap’s servers, and capacity for more than 1 billion page viewers per month; perfect for big enterprises who post content on a regular basis to several times a day.
Highlights
Its free version allows users to test the platform forever, including on-site click heatmap with automatic display of users’ response, permission to manage one website, 5 pages with max data storage timeframe of up to 6 months, and capacity for up to 1 million page viewers per month.
Although its tech support is very helpful and talented, it can only be reached by filing a ticket on the website; dealing directly with tech support is exclusive for premium and enterprise users only, though.
It’s also possible to ask for consulting on developers and users’ training in order to turn your website into the perfect site for your specific audience.
Conclusion
Heatmap is a great tool to have at hand if you want to take your own website to the next level. If you are launching a new product, inviting people to new events, or just trying a new marketing strategy on your site, Heatmap will show you how visitors interact with your platform in no time. Give it a go and see it for yourself.
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