Impact Altitude


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Summary
Altitude is one of the marketing tools you can find in the suite of Impact. This is an online digital tool that will allow you to organize all your information for later understanding and planning, as you can not plan a marketing strategy with understanding your audience. If you are looking for software that helps simplify and easily understand the tons of data gathered from your different information funnels, Altitude could be the technology you need to keep moving forward.
Features
Impact Altitude provides omnichannel insights that will allow you to better understand your customer’s behavior in real-time, as knowing where can you tweak your campaigns to convert a visitor into a buyer will help you improve your ROI.
This software also provides tools to measure the influence of your campaigns offline with options, such as TV, print media, and even radio. Other powerful sources of relevant data are social media channels that provide a walled-garden environment, like Facebook, Twitter, YouTube, and Instagram.
This software also features a straight forward drag-and-drop report builder. You will be able to pick from the variety of information obtained by metrics and analytics and organize it in your custom reports. This insight allows you to pick a path for your marketing strategies based on previously set ground-rules or machine-learning attribution models.
Impact Altitude machine learning attribution models will allow you to clearly identify the possible ways to convert visitors into customers, by comparing determinants such as latency, and steps to conversion. If you understand the motivation behind your visitor actions, you can act accordingly and develop strategies to encourage them into buying from you.
All this compiled data will be stored and organized to make it approachable for several members of a team in real-time. If the whole team can dive into this clear pool of information simultaneously, providing solutions based on patterns of behavior will be a natural outcome.
User Experience
Impact provides cloud-based software, therefore, no installation is necessary for your servers and that the user’s interface provides a clear dashboard, in which you view all the gathered information. The user interface provides a drag-and-drop environment to build reports and share them with colleagues.
Pricing
Impact doesn’t provide any pricing information on their site and finding price quotes online from other users is not possible either. However, this is fairly common when dealing with marketing software companies, as they tend to be really private regarding their technology. You can reach their customer support center to set up a demonstration and request all the pricing information you might need, as Impact Altitude will tailor a solution adjusted to your needs.
Conclusion
Organizing your marketing data has always been a constant headache in the marketer’s life, but with Impact Altitude, you can now have access to your information in a user-friendly environment. Making marketing decisions will be less complicated having a healthy and clear lake of information in front of us. If you were looking for a way to better understand your marketing data in an efficient and accurate manner, Impact Altitude has the answer.
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