MailChimp
by Milafel
Oct 26, 2016 |
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Growing an online business requires more than tenacity, dedication, and even financial resources. It also demands a great marketing plan, including tools that can help engage your customers via e-mail effectively. For this, one of the best programs is MailChimp, which has plenty of nifty user-friendly features you can use conveniently and immediately.
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Summary
Growing an online business requires more than tenacity, dedication, and even financial resources. It also demands a great marketing plan, including tools that can help engage your customers via e-mail effectively. For this, one of the best programs is MailChimp, which has plenty of nifty user-friendly features you can use conveniently and immediately.
Features
MailChimp is an e-mail marketing service, so most of the features offered revolve around how you can effectively execute it with the least time and effort spent.
First, the platform allows you to customize the design of your e-mail through a drag-and-drop method, saving you the need of a web designer—at least at this point or while your small business is growing. You can choose among a wide variety of templates available.
Further, MailChimp has several compartmentalized tools and features to help you build a list, create and monitor e-mail campaigns, develop sign-up forms, collaborate with other marketers for the campaign, and verify a domain that will go with the campaign.
Although the platform can be used by service-oriented users, it’s equally helpful for those who are running e-commerce websites as it can be seamlessly integrated to existing online shopping ecosystems like Woo Commerce, Shopify, Magento, and Big Commerce.
Like many e-mail marketing tools, MailChimp lets you generate reports. However, its strongest selling point is its capacity to interpret information through analytics, helping you make better decisions when it comes to your campaigns. To further enhance analytics, there are plenty of integration plug-ins, so you can draw data from social media accounts like Twitter or Facebook, as well as customer relationship management (CRM) software like Salesforce.
Other great helpful features in MailChimp include e-mail sending based on your preferences including time zone. You can also automate the process, saving you valuable time and increasing your efficiency and productivity.
Many of these features are accessible through its mobile app, so you can continue e-mail marketing even when you’re on the go.
User Experience
MailChimp is a professionally designed platform. Upon signing up, you’re immediately redirected to a neat page with menus categorized according to your objective such as list building or campaign creation. Each of these objectives can then be customized by clicking it. It should take you to a subpage where you can control the settings. For example, when you create a campaign, you can choose tracking options.
As for template creations, there are already preloaded templates, and all you have to do is to customize. Every section comes with a placeholder or text to give you a live preview of your design. Over all, for a complex job that it does, MailChimp’s interface is easy to use.
Pricing
MailChimp has three pricing plans depending on the nature and scale of the business.
Starting Up plan is ideal for startups with up to 2,000 subscribers. It’s free and already gives you up to 12,000 e-mails per month as well as opportunity to generate reports, build a list, use the templates, and create campaigns.
However, if you’re an ecommerce business or you want better efficiency in staging an e-mail marketing campaign, you can begin with Growing Business Plan, which can cost between $20 and $35 a month, depending on number of subscribers. Regardless, everyone with this plan enjoys unlimited e-mails monthly.
For $199 add-on to the Growing Business Plan per month, you can subscribe to Pro Marketer plan and generate comparative reports, track and target e-commerce data, perform multivariate testing, and automate e-mail marketing. This plan also gives you first priority in customer support.
Conclusion
MailChimp is one of the preferred e-mail marketing platforms for a reason. It’s very easy to use, the interface is quick to understand, and it provides features that are necessary to enhance efficiency and productivity. Its subscription plan is also scalable, so you’re not forced to spend money on features that you don’t really need as of the moment.
MailChimp Blog
New Ad Tool Added: MailChimp
by Milafel
Oct 26, 2016
Growing an online business requires more than tenacity, dedication, and even financial resources. It also demands a great marketing plan, including tools that can help engage your customers via e-mail effectively. For this, one of the best programs is MailChimp, which has plenty of nifty user-friendly features you can use conveniently and immediately.
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