MouseFlow
by Aethyna
Sep 19, 2019 |
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MouseFlow helps you visualize your visitors’ activity on your website via comprehensive heatmaps that you’ll then be able to use to improve the user-friendliness of your site and remove any possible “pain points” that may turn potential customers away from going through with a purchase.
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Summary
Successfully converting your website visitors into paying customers is hard work and you’ll want to make full use of any data that you can get. Mouseflow is able to help you with that! Through comprehensive heatmaps that make it a lot easier for you to track your visitors’ activity on your website, you’ll then be able to use that information to improve the user-friendliness of your site and remove any possible “pain points” that may turn potential customers away.
Features
If you run a website, an e-commerce site especially, MouseFlow offers you a service that’s so useful, you simply cannot refuse!
To put it simply, MouseFlow will help you visualize your website via heatmaps, highlighting how your visitors interact with your site and where they pay most attention to by tracking their clicks, mouse movements, scrolls and more. These maps also come with several features such as support for custom date ranges, mobile and responsive layouts, A/B or split tests, and more. With all of this data at hand, you can then boost conversions by showing pop-ups with special discounts and offers at the right time, tipping hesitant buyers into checking out their cart.
Users’ activity will be anonymously recorded as well in a way that’s similar to a CCTV to some extent, allowing you to record your users’ frustrations when they are interacting with your website. This, in turn, allows you to easily and more accurately identify “pain points” – basically issues and errors that turn potential customers away from following through a purchase, for instance. You’ll know where you can improve and what you can do to improve, which ultimately will lead to more conversions and a more optimized and user-friendly site.
Besides user activity on a website, MouseFlow helps track user activity on a form too. You can detect drop-offs, refills, blank submissions, errors and more while in real time! These crucial data will help you to fix issues as quickly as they arise and make sure that your form works the way it is designed to. Of course, MouseFlow also includes a pop-up feedback option, allowing users to tell you what’s wrong in their own words.
Best yet, MouseFlow can be integrated with a host of platforms whether it is HTML5, Joomla, Shopify and more. The integration is as painless as it can be and if you encounter any issues, know that the helpful customer service on their end is always ready to help.
User Experience
MouseFlow is very easy to use, even for the unsavvy, and the heatmaps they generate is simple enough to understand at first glance. You can even customize your maps, based on the parameters you need.
Pricing
You can reach out and ask for a demo for free, but if you already know that MouseFlow is THE tool for you, then you might want to check out their plans. The plans include the Starter, Growth, Pro and Enterprise. The Starter plan (€29/mo) is, obviously, the cheapest, providing you with analysis for up to 10,000 pageviews/month on a single website, and 3 months-worth of storage for all the data you’ll collect.
The Growth plan (€99/mo) is definitely more suitable if you own more than one website and your sites have moderate traffic volume. The 6 months of storage is just a really nice bonus. But of course, if you run a network of websites, all of which are very successful, you might want to opt for the Pro (€399/mo) or even the Enterprise plan (custom quote). You can choose to pay monthly or annually.
Conclusion
MouseFlow is able to help you gather data that was previously wasted or un-mined, present it in an easy-to-understand heatmap format, and let you use it to further optimize your website, and even bolster conversion rates… essentially, giving you a nice leg up. It is definitely one of the more essential tools an online marketer would need, especially if they own or run a website.
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