by Mel
Jan 14, 2022 | 0 Votes | 53 Tested | 0 Reviews Your vote
Omnisend - rate Omnisend is an all-inclusive omnichannel marketing automation platform built for growth-focused eCommerce brands that have outgrown generic email marketing services. Available in both free and paid versions, Omnisend offers email and SMS marketing as well as additional channels and expanded automation workflows. Visit Website Similar Tools Tested Post a Review

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Omnisend is an all-inclusive omnichannel marketing automation platform built for growth-focused eCommerce brands that have outgrown generic email marketing services. Available in both free and paid versions, Omnisend offers email and SMS marketing (free), as well as additional channels and expanded automation workflows (paid). Omnisend works with all eCommerce platforms including Shopify, Bigcommerce, PrestaShop, WooCommerce, Magento, and more.


Thousands of Shopify vendors around the world were no doubt shocked and suddenly thrown into a tizzy when in May of 2019 the massively popular email marketing automation platform Mailchimp ended all native integration with the even more massive online shopping platform Shopify.

With no time allowed whatsoever to even dissect why Mailchimp would rationally do such a thing to thousands of their customers, affected clients in a mad scramble to find an alternative eventually realized that several rival automation platforms in the market were actually specifically built for eCommerce and that making the switch could potentially be a superior solution because they featured tools and services that better targeted their online selling-focused requirements.

Since the Mailchimp/Shopify divorce, Omnisend has turned out to be one of the more
popular marketing automation options that Shopify and other eCommerce vendors have turned to. And judging from the number of satisfied switchers so far—over 50,000 to date—the company has admirably filled the niche left by Mailchimp with high-profile clients that include Unilever, Samsung, Fred Segal, Faber-Castell, and Lakers Store.

To find out exactly how Omnisend can improve your targeting, drive sales, and convince you, too, to make the switch; check out for a detailed description of a complete suite of services, tools, and technology that can help clients increase their leads and profits, such as:

Newsletters and Targeted Campaign Creation. Formulate attention-grabbing emails in minutes with Omnisend’s drag & drop Content Editor using their tried-and-tested ready-made email templates. Other features include their popular “Product Picker” which allows you to just pick a product from your store and it goes straight into your newsletter—no need to add images or descriptions! You can also add enticing extras such as coupon codes, gift boxes, and scratch cards to boost open and clickthrough rates as well as automatically attempt cart recovery by sending campaigns to the non-openers—all hassle-free.

eCommerce Automations that can bring back lost sales with pre-built workflows for cart abandonment, welcome announcements, transactional emails, and more. Get pre-built, revenue-generating automations running in minutes or easily build your custom workflows using Omnisend’s no-code, drag & drop Automations Editor. You can also set up smart triggers so customers get the right message whether they’re at the browsing or buying stage.

Robust Segmentation optimizes targeting of your customers based on their transactions, shopping behavior and other variables to improve conversions through personalized email and text campaigns. Categorize customers according to channels, high-value purchasers, specific category/product shoppers, recent purchases, customer lifecycle, and total order value. Then, use data reports to revamp your messaging, re-engage lapsed customers, improve sending schedule, and other key strategies.

Sync Email, SMS and Other Channel Campaigns. Add SMS, Facebook messages, and push notifications along with your emails using the same platform and provide a consistent, seamless omnichannel customer experience and workflow. No need to pay for separate email, SMS, and push apps anymore!

Build Email & SMS Lists. Collect new subscribers using Omnisend’s mobile-friendly, fully customizable, and highly engaging/enticing signup forms. Choose from popup widgets, signup boxes, landing pages, and even a “Wheel of Fortune” spin-to-win rewards-based gamification of the signup process to effectively compile email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options.

Smart Reporting. Omnisend’s reporting features allow you to get down into the nitty gritty of your data so you can analyze every aspect of your marketing campaigns. Compare and contrast email, SMS, and other channels' performance across a variety of key metrics; create customized reports based on signup forms that show the best engagement, as well as according to subscribers’ devices, languages, and countries of origin; keep accurate track of how much revenue your campaigns & workflows are driving across multiple devices & channels; use Clickmap capabilities to let you see which parts of your newsletters get the most clicks; get a live view of readily-available web tracking data; and many other tools.

User Experience

Not surprisingly, since most of Omnisend’s customers migrated to the platform from Mailchimp after halting integration support with Shopify; their user experience, reviews, ratings of Omnisend are largely related to how it compares with Mailchimp and how well it integrates with Shopify and other eCommerce platforms.

On the whole, Omnisend has highly positive feedback and user satisfaction with ratings of 5 from Software Advice, 4.8 from Capterra and GetApp, and 9.1 from According to users, its most positive features include the seamless and full-featured integration with Shopify, excellent customer service, easy setup, wide range of tools, intuitive automation workflows, good omnichannel (social media and SMS) synchronization, and easily customized drag & drop email templates.

On the flip-side, some users have noted that Omnisend’s platform is a bit newer to the market so integrations (only around 17 so far) are not as extensive compared to their competitors. Other customers have complained about the outdated designs of the site’s pre-built template library as well as the lack of popular themes such as those for holidays, Black Friday, and Cyber Monday.


All of Omnisend’s Free and Paid plans come with a 14-Day Free Trial in which you will be able to try out all the features of the plan you sign up for risk-free with NO CREDIT CARD required. Unless you choose to upgrade to the Standard or Pro plan, they won’t charge you when your trial ends. You’ll automatically be subscribed to the Free plan and can then upgrade to Standard or Pro whenever you want.

Omnisend Free is ideal for very small or limited-time clients or projects where you can send email campaigns of up to 15,000 emails/month. Other features include: up to 3 Active Signup Forms, a limit of 5 Audience Segments, Live & Customer Profile Website Tracking, Basic Reporting, 8 Integrations, Live View (1 month), and more. Do note that all send-outs and tools will have Omnisend branding.

Omnisend Standard starts at $16/month for 15,000+ emails/month and includes all the features of the Free Plan PLUS: SMS Campaigns & Automation, Email, SMS & Push Notification Automation, A/B Split Testing, up to 20 Audience Segments, Unlimited Signup Forms, Expanded Form Types, 100 Custom Events, Expanded Content Editor Features, Automation Reports, 17 Integrations, Live View (3 months), 24/7 Email & Chat Support, NO Omnisend Branding, and more.

Omnisend Pro starts at $99/month for 15,000+ emails/month and includes all the features of the Standard Plan PLUS: Free SMS credits, Web Push Notifications, Facebook Custom Audiences, Google Customer Match, up to 50 audience segments Personalized Recommendations, Advanced Reporting (6 months), Customer Success Manager (from 15K contacts), 200 Custom Events, Reports by Segment, Web Push Notification Campaigns, Live View (6 months), Domain Signature (SPF / DKIM signature), Dedicated Customer Success Manager, and Priority Support.

Omnisend Enterprise at Custom Pricing for Unlimited emails/month and includes all the features of the Pro Plan PLUS: Email Account Migration, Customer Success Manager, Deliverability Support, Custom IP Address, up to 200 audience segments, Advanced Reporting (18 months), Live View (18 months), Unlimited Customer Support Seats, and User Logs and Audits on Request.

Meanwhile, if you’re choosing the Standard plan and want to start sending SMS and MMS (SMS credits are free with both Pro & Enterprise plans) you will need to buy SMS ($0.015/SMS) and MMS ($0.045/MMS) within the United States and Canada (SMS rates will vary according to the country you’re sending to).


Take it from the over 50,000 satisfied users who have made the switch from Mailchimp and other marketing automation platforms, for the most user-friendly and well-rounded eCommerce-focused omnichannel marketing suitable to your business, Omnisend is the way to go. With a generous free plan; seamless onboarding, integrations and automation workflows; excellent customer service; and insightful reporting tools; you likely won’t regret making the shift.

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by Mel Jan 14, 2022
Omnisend is an all-inclusive omnichannel marketing automation platform built for growth-focused eCommerce brands that have outgrown generic email marketing services. Available in both free and paid versions, Omnisend offers email and SMS marketing as well as additional channels and expanded automation workflows. Omnisend Read More
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