by Milafel
Oct 26, 2016 | 1 Votes | 1 Tested | 0 Reviews Your vote
Ow.ly 10 rate Ow.ly isn’t the only URL shortener, but it’s one of the highly recommended, if not the best of its kind. Visit Website Similar Tools Tested Post a Review

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Summary Features User Experience Pricing Conclusion


At first glance, Ow.ly is a simple app that doesn’t do much. But its work is one of the most important for anyone who’s engaged in social media: it creates shortened version of URLs. This means it lets you make the most of character limits, avoid URL clutter on a page, and creates a more readable and easier-to-understand URLs you can share anywhere online.


The basic but useful job of Ow.ly is to shorten URLs of different online media files including images, music, texts, and contents of the website page.

Many websites and files today have long URLs, which may be generated automatically by their own system or manually created. Either way, these long URLs may not work in other websites who have limitations in characters such as Twitter. By shortening the URL, character limits therefore are maximized.

As expected, it works well with Twitter, which you can use to sign in. Doing so will give you your own account settings, where you can view all the shortened URLs of images and files. Using Ow.ly doesn’t prevent you from accessing your Twitter account. Furthermore, the app doesn’t obtain any other personal information other than the Twitter handle and profile description.

Ow.ly is friendly to web developers by allowing them to customize the shortened URL further and even giving them the ability to modify the way the shortened link behaves or works through access to the API list. This will serve as a guide to errors and resolutions, as well as commands for customization.

Lastly, but definitely not the least, you can integrate Ow.ly seamlessly with Hootsuite, which also owns the app. Hootsuite is a more comprehensive platform used to manage your social media accounts like Facebook, Twitter, Instagram, Google Plus, YouTube, Foursquare, and LinkedIn. The platform can help you schedule, create, and monitor social media content, as well as generate analytics to determine whether social media campaigns are working.

With Ow.ly, Hootsuite recognizes all shortened URLs and considers it when calculating statistics or building analytics.

User Experience

Ow.ly has a simple interface, which is understandable given the level of complexity it is expected to perform. When you open the website, you are immediately directed to a page that features its logo, followed by a small box where you enter the URL of the website you wish to shrink. Then press Shrink URL to be provided with a custom URL, which is the shortened version of the original link. You can also use the app without signing in to Twitter.

Perhaps what gets in the way with the flow of use is a series of Captcha images to verify you are not a spam bot. Nevertheless, this may be necessary since you can use the app without any user profile for credentials. Further, some may find the ability to sign in with Twitter only cumbersome. The good news is creating your own Twitter handle is equally easy and quick.


Ow.ly doesn’t cost anything to use. It is also accessible anytime and anywhere. Twitter, which is used in the log-in process, is also for free. Even Hootsuite can be used without any payment, although it offers a Pro and an Enterprise plan, both of which, expectedly, provide deeper insights and access to exclusive features. The Pro plan can begin at $8.99 a month, which is billed once per year. Users are entitled with a 30-day free trial.


Ow.ly isn’t the only URL shortener, but it’s one of the highly recommended, if not the best. Its usefulness is definitely enhanced by the ease of integrating it to Twitter, a powerful social media website, and Hootsuite, which is effective in managing and analyzing social media engagement.

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by Milafel Oct 26, 2016
Ow.ly isn’t the only URL shortener, but it’s one of the highly recommended, if not the best of its kind. Ow.ly Read More
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