Quantcast

Jan 11, 2016 | 1 Votes | 1 Tested | 0 Reviews Your vote
Quantcast 10 rate Quantcast is a tool that allows you to better understand your audience and make the necessary improvements in your web, app, or network. With this tool, you can share your results with potential advertisers who can target the right audience with Quantcast and get better marketing results. Visit Website Similar Tools Tested Post a Review

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Summary Features User Experience Pricing Conclusion

Summary


Quantcast is a tool that allows you to better understand your audience and make the necessary improvements in your web, app, or network. With this tool, you can share your results with potential advertisers who can target the right audience with Quantcast and get better marketing results.

Features


Quantcast offers three different services to help better understand your audience. These include Quantcast Measure, Quantcast Advertise and Quantcast Audience Grid.

The first service is the Quantcast Measure. This tool allows you to measure your audience analytically and understand what they really want. You can also show off your stats to different advertisers, agencies and partners with complete control over the content that you want to share. The features include a demographic result of the traffic sources to your site. Get to know the visitors, their sessions and the extent of your reach globally. Besides that, the demographic data also displays the gender, age, qualification, political interests and marital status and income of your visitor.

Moreover, the tool also offers information about what your audience buys, watches, drives etc so that you can understand their taste. Quantcast allows you to slice your audience and find out everything about them. This helps provide a better insight towards a certain amount of audience with the same liking, improving the results of your marketing. Cross-platform usage allows you to find out what makes your audience switch from your website to your mobile app and vice versa.

Quantcast Advertise has four methods that can improve your results as a marketer. With Quantcast, you can target the potential audience and reach them before your competitors, improving your chances of gaining new audience. Personalized targeting includes attractive reviews and advertisement banners that can attract audience to your business. You can control those ads and can get reports about their performance as well.

Competitive Conquesting enables you to sway the audience of your competitors and make them your own customers. Category Conquesting allows you to take care of your most receptive and grow with them.

With Quantcast Audience Grid, you can get all the personal information about your audience. You can promote that data and distribute it to various publishers that visit Quantcast every day. Publishers can get a better insight into the valuable audience that visits their app or website. Advertisers can use the audience grid to target the right audience and improve their marketing results.

User Experience


Quantcast is quite a nifty tool that allows the user to access all the data about their audience in simple steps. The interface is elegant and provides a detailed insight into the interests of the audience. Using the tool is quite simple and can be regarded as a good user-friendly tool.

Pricing


Quantcast requires a sign up that allows you to use Quantcast measure for free. You can measure your websites and apps without having to pay a single penny. Quantcast advertising however, requires a fee for use.

Conclusion


In order to make your business grow, you need to take care of the needs of your audience. Quantcast allows you to have a relationship with your audience equivalent to having a cup of coffee with them every day. This useful insight into your audience is necessary for better marketing and better business prospects.

Quantcast Blog

New Ad Tool Added: Quantcast

Jan 11, 2016
Quantcast is a tool that allows you to better understand your audience and make the necessary improvements in your web, app, or network. With this tool, you can share your results with potential advertisers who can target the right audience with Quantcast and get better marketing results. Quantcast Read More
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