SimilarWeb

Dec 29, 2015 | 1 Votes | 1 Tested | 0 Reviews Your vote
SimilarWeb 10 rate Get a detailed analysis for any website or app and get an insight into the traffic, ranking and other technical statistics of your site or app with SimilarWeb. Visit Website Similar Tools Tested Post a Review

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Summary Features User Experience Pricing Conclusion

Summary


Get a detailed analysis for any website or app and get an insight into the traffic, ranking and other technical statistics of your site or app with SimilarWeb.

Features


SimilarWeb allows you to get detailed insights into any website, industry or app. You can know about all the technical statistics related to a website or an app.

SimilarWeb allows you to do the following analysis.

1. Website analysis allows you to analyze
• Traffic and Engagement metrics – Allows you to benchmark your website against your competitors to see how well you are really doing compared to them.
• SEO and PPC words – Monitor any website’s organic or paid keywords. Explore trending keywords and the traffic that they bring to the site.
• Audience Interest – Find people that can have an interest in your site. Develop contacts, find potential clients and target audience.
• Traffic Sources – Find out what it is that brings the traffic to the most popular sites and develop your strategy according to that.
• Popular Pages – Find out the popular content of any website to have an insight into what people really want to see.

2. Industry Analysis includes
• Traffic and Engagement Metrics – See the overall visits, time on site, bounce rate and page views per visits of any site you want.
• SEO and PPC – Find out the trending keywords, both organic and paid, that drive the industry.
• Industry Leaders – Find out which industry website is at the top. Learn from them how to generate the right traffic with the right strategies.

3. App Analysis includes
• Reach and Engagement – Compare yourself with the best to improve. Compare the number of downloads, daily active users, sessions per user and much more.
• Audience Interests – Find out the apps similar to yours that most people are using. Make your app better for the audience to like.
• Retention – Discover the time period after which the users use the app after downloading it and compare the results with your own app.
• Google Play Keywords Analysis – Find out the keywords that bring a lot of traffic. Compare your keywords to those and make improvements.

Apart from these 3 analysis options, SimilarWeb offers some great tools as well. Its website ranking tool allows you to view the top 50 sites in the world for all categories. You can choose any category or any region of the world, and get the top 50 sites for that region and category.

The mobile app ranking tool, on the other hand, allows you to view the rankings of any app from the Google or the Apple play store. You can choose any country and view the best apps of the world. In the App Trends tab, you can view all the sites that are trending up or down, all based on statistics.

Furthermore, “SimilarWeb for sheets” allows you to handle all your data in Google sheets. Now, you can have all the statistics – doesn’t matter if it is estimated visits, engagement or keywords search results - in neatly-organized excel file. This makes your job as an online marketer a lot easier.

SimilarWeb also allows you to build a much more sophisticated system to handle all the data that it provides with the help of SimilarWeb’s Application Program Interfaces (APIs). These APIs include

1. Web Traffic including
• Traffic API – Tells you the estimated number of visits per domain
• Rank and Reach API – Gives data about global ranks, country rank, traffic reach and traffic sources
• Engagement API – Provides details for average page views, average time on site and bounce rate

2. Categories and Tags including
• Similar Websites – Get to know up to 20 websites with similar domains
• Also Visited – List of websites frequently visited by the users of the given domain
• Website Tags – Returns 10 tags per domain based on semantic analysis, meta-data, anchor text and more
• Website Categorization – Get to know the category of a domain
• Category Rank – Discover a domain’s rank and category
• Adult Websites – Find out if the domain is an adult website

3. Traffic Sources
• Social Referrals – Find out the social networks responsible for the traffic of a given domain
• Search Keywords – Discover paid/organic keywords, change from the last month and percentage of organic search traffic
• Destinations – Discover 10 leading sites that receive direct clicks from the given domain
• Referrals - Same results as destinations
• Keyword Competitors – Find out all the domains competing for the chosen domain for same organic and paid keywords

4. Mobile
• Mobile App Details – Get to know the title, publisher, category, icon and price of a particular app
• Google Play Installs – Find the range of Google app installs
• Site Related Apps – List of apps related to a site

SimilarWeb even provides a free Google Chrome extension for its users. You can analyze all the statistics about a certain website by clicking on the extension after opening the chosen website on your browser.

User Experience


SimilarWeb is an amazing online ad tool that is really easy to use. It is available on your browser and you don’t even need to sign up or log in to use it. This makes it a tool that is very convenient for its users. Simple steps are only required to reveal the detailed statistics of any particular websites, app or industry, and couple that with its great interface and easy-to-use widgets, SimilarWeb is a tool that online marketers would be grateful for.

Pricing


In terms of pricing, SimilarWeb has 3 plans for its customers.

1. Basic
• Priced at 199$/month
• Website analysis allows 1 user, 6 months of data, 30 results per website metric, Traffic sources and engagement metrics and Full website comparison
• Mobile Analysis allows IOS and Android analysis, 3 months of ranking data, 6 months of traffic data and all search keywords.

2. Advanced
• Price not disclosed. You’ll have to contact the developers for more info.
• Website analysis includes 1 user, 12 months of data, 500 results per website metrics, traffic sources and engagement metrics, full website comparison and export to excel option
• Mobile Analysis allows IOS and Android analysis, 3 months of ranking data, 12 months of traffic data, all search keywords and export to excel option
• Industry analysis includes 245 industry categories, industry leaders, traffic sources and engagement metrics
• Google Play keywords includes top keywords, filter data by categories and countries, top apps for any keyword

3. Enterprise
• Price not disclosed. You’ll have to contact the developers for more info.
• Website analysis allows multiple user, 24 months of data, unlimited results per website metric, Traffic sources and engagement metrics, Full website comparison, export to excel, popular pages, filter by countries and mobile web
• Mobile Analysis allows IOS and Android analysis, 3 months of ranking data, 12 months of traffic data, all search keywords and export to excel option
• Industry analysis includes 245 industry categories, industry leaders, traffic sources and engagement metrics and filtering by countries
• Google Play keywords includes top keywords, filter data by categories and countries, top apps for any keyword
• Mobile App Engagement includes Daily Active Users, Usage Patterns, Retention, App Index by Country and Category, Current Installs and 6 months of engagement data

You will need to send an email to SimilarWeb to ask the prices for the Advanced and Enterprise packages. Not to mention, monthly subscription plans are paid through credit cards whereas annual subscription plans are paid through wire transfer.

Conclusion


SimilarWeb is a very useful online ad tool that allows you to have a detailed analysis of the user traffic for any website or app, whether it is your own websites or your competitors’. You can also compare your own website or app to your competitors’, and search for improvements that your websites need. SimilarWeb is certainly a top-notch tool that online marketers will need to know about what is trending and what the site visitors want.

SimilarWeb Blog

New Ad Tool Added: SimilarWeb

Dec 29, 2015
Get a detailed analysis for any website or app and get an insight into the traffic, ranking and other technical statistics of your site or app with SimilarWeb. SimilarWeb Read More
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