Social Oomph


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Summary
Social Oomph is a social media management platform that gives you the boost you need not only regarding followers but also conversion. It is rich with features that make account management across multiple popular platforms easy, convenient, and quick.
Features
Social Oomph shares plenty of similarities with social media management tools including Buffer and Hootsuite. As expected, you can schedule posts in accounts. Currently, the platform supports Facebook, Pinterest, LinkedIn, and Plurk. However, it also offers valuable features not easy to find in its competitors.
For example, you can manage more than social media accounts since you can also add your blog and RSS feeds. Under the Posting column, you’ll find a variety of helpful tools such as Manage Existing Updates, which means you can change content on the dashboard. There’s no need to sign up in each of these accounts. You can also create updates for e-mail.
Users will love the Bulk Updates, which is incredibly helpful when you’re sending updates more than three times a day. You can pause, delete, modify, copy updates in bulk, saving you a hefty amount of time. If you want to delete messages and tweets simultaneously, you can do so here. The app also offers an auto-DM, which means it can work similarly to an e-mail marketing tool, which can be useful when you want to encourage engagement right away. Under the Interest channels, you can track or monitor trends, which can be a good source for content.
Social Oomph also makes it convenient for you to change time zones, which is necessary when you’re targeting a foreign demographic. If you want to secure your account, you can turn the two-factor authentication on, a feature missing on any social media management platforms.
User Experience
Social Oomph may turn up complicated for beginners. For example, when you want to connect it to Facebook, you need to go through a lengthy step to add the app in the developer’s mode. Although it provides a tutorial, it tends to get confusing later, and it’s long, something that may make any newbie feel frustrated and even annoyed.
Aesthetically, the site looks cluttered perhaps because of the many texts. The good thing is it’s easy to find the features as menus group them together. Further, when you already have a large following, Social Oomph makes it easier to manage by allowing you to automatically follow back (although you can still manually add friends or followers). If there are several messages, you can build digests instead.
Pricing
Social Oomph has a simple pricing mechanism. In general, you have free and professional options. There’s a huge difference between the two. Under the Free plan, you can do anything with Twitter, which makes the platform work similarly to Tweetdeck. If you want to take advantage of the other social media accounts, especially Facebook and Pinterest, you need to upgrade to Professional.
The Professional plan costs $17.97, which you need to pay once every two weeks. Simply put, you’re paying $34 a month, so it tends to be slightly expensive than other social media management tools and leaves no room for scalability. Nevertheless, you can sign up for a 7-day trial with no obligation. If you don’t upgrade after that period, you go back to having the free plan. Moreover, you can cancel your plan anytime. You can also boost your subscription with Twitter Unlimited for only $6.97.
Conclusion
Social Media Oomph may not be the prettiest and easiest social media platform to use. It can be frustrating at some point, but with its many features not found in its competitors, it is worth the try.
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