WhatRunsWhere

Dec 31, 2015 | 1 Votes | 1 Tested | 0 Reviews

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Keep track of the advertising strategies of your competitors, benchmark yourself against them and determine areas of growth in your business with WhatRunsWhere. Visit Website Similar Tools

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Summary Features User Experience Pricing Conclusion

Summary

Keep track of the advertising strategies of your competitors, benchmark yourself against them and determine areas of growth in your business with WhatRunsWhere.

Features

WhatRunsWhere is a competitive intelligence tool that shows you vital information about the advertising methods and strategies of your competitors. There are 4 types of competitive intelligence services that are on offer, namely display awareness, mobile awareness, native ad intelligence and Application Program Interface (API).

For display awareness, WhatRunsWhere provides in-depth data, which is updated on a daily basis, from around 120,000 publishers in 17 different countries. The data provided includes hard-to-obtain information extracted from various classified ad networks from around the world. With this amount of information at hand, you will be able to glean crucial details, such as what type of creative messages are your competitors using in successful ad campaigns, where they are advertising, what calls to action work, what ads are they using and many more. You can then translate these details into actionable insights, allowing you to come up with better marketing strategies and decisions for yourself and even for your clients.

In addition to tracking real time data, WhatRunsWhere also stores historical data that spans over 5 years. From the charts generated from this historical data, you’ll be able to see how digital strategies evolve, as well as which strategies are working. You could even uncover new opportunities, such as identifying new traffic sources, that will help you to improve your current or future ad campaigns with this incredibly useful tool.

Besides these cool features, WhatRunsWhere also offers Native ad intelligence. In this feature, you can find out the strategies and campaigns of your competitor and learn from them. You can identify top native creative for both in-feed and content discovery networks and can design ads that are optimized for both channels of distribution. Native data is collected from over 17 top advertising networks and from 17 different countries. With this feature, you can invest in profitable strategies and can benefit from the new trend that the advertising world is making its way into.

You can even know the mobile apps that your competitors use for advertising with WhatRunsWhere Mobile feature. Get to know their strategies, full campaign overviews and much more. Check out the ads that your competitors are using, who they are buying through and the results of their advertisement to make improvements in your own marketing strategy. WhatRunsWhere collects data from over 90000 mobile publishers, 80000 android apps, and 150 classified mobile ad networks and from over 17 countries. The data dates back to 4 years, giving you all the information you need to learn the trends of marketing.

Feeling overwhelmed with too many data? Well, you can manage your data with the efficient WhatRunsWhere API. Use it to integrate all your data in one place that is easy to manage. The formats are simple and easily readable as they are based on a JSON format. Moreover, the tool offers fully defined API specifications for each kind of request you want.

User Experience

WhatRunsWhere is quite easy to use and operate. The user has to enter the desired domain and the tool displays all the statistical data about the website in an organized and user-friendly way. Moreover, the tool also allows you to track several domains at the same time, so that you can stay up to date on the various advertising strategies your competitors are using.

Pricing

WhatRunsWhere offers display and mobile awareness plan for 329$/month, while display awareness plan and mobile awareness plan are priced at 249$/month and 175$/month respectively. However, these rates are only for the basic plans.

The site also provides a premium “Enterprise” version, which include a plethora of more powerful features, such as AdMock tool, Facebook Ad Data and others; around-the-clock support, team training, and the ability to allow access to multiple users.

If you’re interested in WhatRunsWhere but are still reluctant to invest any cash into a monthly subscription, you might be interested in their 3-day trial instead. Granted that you’ll have access to fewer features, the features that you are able to use are sufficient to give you an idea of how helpful WhatRunsWhere is.

Conclusion

WhatRunsWhere is a great competitive intelligence tool that will allow you to learn from your competitors’ campaign successes, and leverage the information you’ve obtained to strengthen your own marketing strategies. This tool offers all vital data that you need in a very neat fashion so you could easily analyze the data and come up with some great actionable insights. Thus, WhatRunsWhere is definitely a tool that online marketers will need to stay ahead of their competition.

New Ad Tool Added: WhatRunsWhere

Dec 31, 2015

Keep track of the advertising strategies of your competitors, benchmark yourself against them and determine areas of growth in your business with WhatRunsWhere.